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Case Study
Before/After: How One Listing Went From Page 4 to #1
A real case study of a 1-bedroom in Lisbon that 2.4x'd its monthly bookings in 67 days.
BT
BNBRank TeamFrom Page 4 to #1 in 67 days
This is the story of Apartamento Alfama, a 1-bedroom in Lisbon owned by a host we'll call Maria.
/The starting point
- Position: page 4 for "Lisbon apartment"
- Occupancy: 41%
- ADR: €78
- Monthly revenue: €960
/What we changed
BNBRank made 14 micro-updates over 9 weeks. Title, description, amenity tags, and 3 A/B tests on the cover photo caption.
/The result
- Position: #1 for 6 long-tail queries
- Occupancy: 87%
- ADR: €112
- Monthly revenue: €2,310
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